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Safe brands fade.
Bold brands lead.
Which are you?

We build supermarket brands that don’t just exist—they stand out.

Create a BRAND THAT MATTERS. Collaborate with us!

Ready for change? Let us take the lead with Direct and honest feedback.

Proven Where It Counts

Products we’ve worked on have landed in:

Unconventional!
That’s the High-Agency Approach

Master Your Food Innovation Journey

Collaborative Build Program

A structure, hands-on journey - not a passive course.

Build your product alongside expert input and industry tools that move you forward.

Strategic Guidance

Get insight from people who’ve lanched products into top retailers.

Strategy, packaging, pricing, positioning, and execution - talilored to your stage.

Founder-First Approach

Our framework puts you, the founder, in control.

Cultivate your vision at your own pace, building authentic food brands and overcoming traditional industry barriers with confidence.

Product Assessments and Insights

Each week, we break down a real supermarket ranging insights - from packaging and pricing to positioning and execution. Learn what works, what doesn’t, and what founders can take from it.

Subscribe for Weekly Product Breakdowns

Exciting Concepts we are working to bring to life

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